Melbourne, Australia

Sasha
Halabi

Digital Marketing Coordinator

Global citizen. Inspired by growth.

SEO · EDM · Paid Ads · Social Media Management · Content Creation - for Australian brands.

SEOEDMPaid AdsSocial MediaContent Creation
Email me LinkedIn Download resume (PDF)
Sasha Halabi
3ecommerce brands managed day to day
+33%client acquisition growth driven at Digitable Co.
+25%CTR and conversion lift on Google Ads campaigns
+20%organic traffic growth through on- and off-site SEO
About me

Hello, my name is Sasha Halabi

Melbourne-based marketer running SEO, EDM, paid ads and content across a three-brand ecommerce group. Before that, agency-side in the US: +33% client acquisition, +25% Google Ads conversions, +20% organic traffic.

I build AI into the day-to-day, automating repetitive tasks so more time goes to the work that moves revenue.

Ex-collegiate athlete: disciplined, competitive, coachable. Off the clock it's soccer, surf and the BBQ.

Ex-collegiate athlete Lived in 6 countries, worked in 2 Cum Laude graduate Full Australian working rights Surf lifesaver
Sasha Halabi headshot
Current role

Digital Marketing Coordinator
BBQ Spit Rotisseries

Aug 2025 – Present · Melbourne · Reports to the General Manager

I coordinate digital marketing across a three-brand ecommerce group, leading a team of graphic designers and SEO specialists and reporting directly to the General Manager.

The role covers the full funnel: organic search and content at the top, EDM and paid social in the middle, and conversion-focused campaigns at the bottom, all measured against clear KPIs.

  • Team leadership: review and quality-check SEO work from specialists and brief graphic designers across all three brands.
  • Email & EDM: plan and build newsletters, campaign EDMs and sign-up popups in Klaviyo to grow the list and drive repeat purchase.
  • Paid social: manage always-on Meta ads, scaling budgets during sales promos and optimising on frequency and performance signals.
  • Content & SEO: write blogs and landing pages targeting high-intent BBQ search terms.
  • YouTube: work with our videographer to publish videos optimised for Google, SEO and AI-driven search.
  • AI & automation: build AI-assisted workflows that take repetitive tasks off the team's plate across content, SEO and reporting, keeping the business efficient and current.
  • Reporting: deliver against measurable KPIs and feed results back into strategy.

BBQ Spit Rotisseries

Main retail store

Australia's outdoor cooking specialist: spit rotisseries, smokers, pizza ovens and accessories.

bbqspitrotisseries.com.au →

Flaming Coals

Supplier brand

The group's own range of spits, smokers and charcoal BBQ equipment.

flamingcoals.com.au →

Auspit

Portable spit brand

Portable spit rotisserie systems built for camping and outdoor cooking.

auspit.com →
Experience

Aug 2025 – Present

Digital Marketing Coordinator

BBQ Spit Rotisseries · Melbourne, VIC

  • Coordinate digital marketing across three ecommerce brands, leading designers and SEO specialists.
  • Own EDM, Meta ads, blogs, social and YouTube, reporting to the General Manager against measurable KPIs.

May 2024 – Jul 2025

Digital Specialist / Business Development Representative

Digitable Co. · Fort Wayne, IN, USA

  • Optimised client ad campaigns to a 15% ROI improvement and drove a 20% lift in organic traffic through SEO.
  • Managed outreach in HubSpot, contributing to a 33% increase in client acquisition for 2024.
  • Built and managed email campaigns in Mailchimp and improved site UX across WordPress, Squarespace and GoDaddy.

Jan – May 2024

Marketing Intern

Digitable Co. · Fort Wayne, IN, USA

  • Improved Google Ads click-through and conversion rates by 25% through keyword research in SEMrush.
  • Helped non-profits maximise US$10,000/month Google Grants ad spend.

Jan – May 2024

Social Media Coordinator

University of Saint Francis Men's Soccer · Fort Wayne, IN, USA

  • Ran the team's Instagram, posting 5–6 times a week and lifting post reach by 30% with Instagram Ads.

2016 – 2021

Volunteer Lifesaver & Rescue Services

Inverloch Lifesaving Club · Inverloch, VIC

  • Provided surf rescue and first aid; trained and mentored new volunteer lifesavers.
Selected work

Real campaigns currently live for BBQ Spit Rotisseries and Flaming Coals: list-growth popups built in Klaviyo, campaign EDMs, and SEO blog content that ranks for high-intent cooking searches.

BBQ Spit Rotisseries $10-off sign-up popup built in Klaviyo

Klaviyo · List growth

$10-off sign-up popup — BBQ Spit Rotisseries

Designed and built in Klaviyo to convert first-time visitors into subscribers with an instant discount code.

Flaming Coals $25-off sign-up popup built in Klaviyo

Klaviyo · List growth

$25-off sign-up popup — Flaming Coals

Brand-matched popup for the supplier brand, adapted to Flaming Coals' darker visual identity.

Black Friday sale EDM for BBQ Spit Rotisseries

EDM · Campaign

Black Friday sale EDM

Full campaign email with category-led shopping journey and up to 60%-off offers, sent to the full list. Also produced content EDMs like "FREE RECIPE 🔥 How To Smoke Your Christmas Turkey".

SEO · Landing page

20 Years of BBQ Spit Rotisseries — sale campaign page

Anniversary sale landing page combining brand story with conversion-focused offers.

Read it live →

SEO · Blog

Whole Lamb Spit for Easter

Seasonal how-to guide targeting Easter lamb spit searches and driving product discovery.

Read it live →

SEO · Blog

How Long to Cook Greek Gyros on a Spit Roaster

High-intent recipe content answering a specific cooking question and ranking for gyros searches.

Read it live →
Skills & certifications

Channels

SEO (on-site & off-site)Email & EDMMeta AdsGoogle AdsSocial mediaYouTube optimisation

Platforms & tools

KlaviyoGoogle Analytics 4SEMrushShopifyWordPressHubSpotMailchimpCanvaAdobe Express

Ways of working

AI-assisted workflowsMarketing automationA/B testingROI analysisCampaign reportingTeam leadershipBriefing designers

Education

University of Saint Francis — B.S. Marketing (2025), Fort Wayne, IN. Graduated Cum Laude · NAIA Scholar-Athlete Award · Dean's List & President's List.

Santa Barbara City College — A.A. Liberal Arts & Sciences (2023), Santa Barbara, CA. Honours graduate.

  • Google Analytics 4 certification
  • Google Search Ads certification
  • Google Display Ads certification
  • HubSpot Inbound Marketing
  • HubSpot Content Marketing
  • HubSpot Inbound Sales
  • Yoast SEO certification
  • Surf Life Saving Australia — Silver (Advanced First Aid & CPR)

Let's talk

Looking for a marketer who can own SEO, email, paid ads and content end to end? I'm based in Melbourne with full Australian working rights. Reach out and I'll reply within a day.

sashahalabi@gmail.com LinkedIn Download resume (PDF)
✉ Email Sasha ↓ Resume PDF